Exemplis, the company behind the brands of SitOnIt Seating and Ideon, develops and manufactures award-winning seating, widely used in healthcare, office, education, lounge. We had the opportunity to ask Matt Gerules, Senior Product Designer, about how they use KeyShot to visualize new product innovations and existing product revitalizations.

What’s unique about the approach Exemplis takes to a new project?
Our team has utilized digital 3D visualizations in a flexible methodology. Depending on the product requirements and intended audience, we adapt the style and fidelity of the renderings to what’s actually needed. As an example, sometimes we are simply rendering out generalized concept surfaces to hand-sketch over top of. And In contrast, we’ll often produce finely crafted final renders with custom lighting for marketing collateral.

What is the primary 3D modeling software at Exemplis?
We use SOLIDWORKS primarily. But, we have been experimenting with other nurbs-based and poly-modeling products like Fusion 360, Rhino, and 3ds Max.

Where in your process is KeyShot used?
KeyShot is used all throughout the product development cycle, from sketching early internal conceptualizations to final rendering passes of products for worldwide distribution.

What are some projects KeyShot has been used on?
Recently, we enjoyed using KeyShot in developing and executing a large portion of our Novo chair launch, last year. We had an intense launch timeline and chose to bring a majority of the renderings in-house to save time and money. Many of the KeyShot-produced assets were used in the product brochure, our website’s imagery, and showroom posters.

Overall, how has KeyShot helped save time, money and/or improve quality?
As any user of KeyShot can attest, KeyShot allows us to quickly design and qualify ideas before submitting final concepts, print submissions, or having professional render services execute large, complex scenes–it saves a lot of time, which we all know, is money. Also, KeyShot allows the in-house teams to develop better quality concepts and ideas because the number of iterations can be increased within the same amount of time typical allocated to vendor/customer communications and interactions.

What advice do you have for others interested in doing what you do?
I advise other engineers, product developers, and marketing professionals to invest in a day or two to grasp and leverage the power that KeyShot offers your business. Discover your own creative way to capitalize on this simple, but powerful tool. As KeyShot evolves over the years, thanks to the lead scientists and proactive customer-centered support staff, it may very well become the de-facto method to quickly visualize and share ideas.