Intro
Etex Group, a global corporation providing innovative construction products, struggled to optimize its global reach without an efficient way for teams worldwide to collaborate. The company identified the need for a DAM solution to streamline its processes.
During its search, Etex found that KeyShot Dock offers the necessary functionalities and integrates seamlessly with Optimizely. In 2020, Etex implemented KeyShot Dock to manage its large and dispersed global workforce.
Who is Etex Group?
Etex Group is a global construction company on a mission “to inspire people and their living spaces in a conscious, sustainable way.”
With a global workforce of more than 15,000 people across 42 countries, collaboration is the foundation of efficiency at Etex Group.
The Challenge
Etex Group set out to “harness the power of digital to significantly extend Etex’s business and global impact.” While the potential was evident, the mechanisms to achieve optimal global influence were lacking.
Previously our relationship had been with the retailer. Maybe there’d be a small relationship with the installer, but there was no relationship with the end-user. Now, we have these connections with the end-users that we never had before. It allows us to start communicating the right messages to the right people at the right time – an opportunity we’ve never had before.”
The Solution
Etex Group implemented the KeyShot Dock in 2020 amid a major digital transformation initiative.
Once Etex was comfortably up and running with Optimizely Content Cloud, they needed a complementary platform to help manage their entire content lifecycle – from creation to distribution to different channels.
The Results
With the intertwined power of their CMS and DAM, the Etex team now brings content to life in all the right ways so that it reaches and resonates with people at every point of their individual customer journeys.
The combination of Optimizely and KeyShot Dock has also allowed Etex Group to establish better website efficiency. With the Optimizely CMS, Etex was able to move multiple websites from their previous CMS to Optimizely for streamlined website content management.
Then, KeyShot Dock has provided a centralized media library and tool for master data management to execute and distribute content more efficiently to the Etex website.
As a result of their KeyShot-powered marketing ecosystem, the Etex marketing team executes better quality and higher volumes of content that reaches their global market faster and more efficiently.
Finally, with Etex’s massive, globally scattered workforce, using KeyShot Dock as a media library enables thousands of employees to collaborate through one platform. As a result, it’s simple to effectively manage and capitalize on all product information – from reference cases to technical documents.
Learn how you can power your business with KeyShot today.
