HusCompagniet’s turn-key home solutions and strategy relies on delivering exceptional customer experiences throughout the entire building lifecycle. Previously, the company faced challenges accessing digital assets and visual content quickly and efficiently, which made it harder for customers and prospects to visualize the homes they were purchasing.

In 2017 the company implemented KeyShot Dock, which enabled them to deliver tailored buying journeys at every stage for the building process, while also arming sales representatives with easy access to sales enablement materials.

HusCompagniet is a major builder of single-family homes throughout Scandinavia. Since it was established in 1972, HusCompagniet has built more than 19,000 houses.

They provide the full spectrum of home building services – consulting, design and construction.

In the words of Mikkel Simonsen, the Head of Digital Marketing at HusCompagniet, “building your own home is one of the largest decisions of your life…and our customers expect their dream home to be perfect.” 

The company’s ongoing challenge, especially with the many model options it provides along with its payment on delivery model, is to turn what would typically be a stressful customer journey into a more enjoyable process – for all their customers. When a building lifecycle lasts months, successful business hinges upon customer satisfaction and commitment through the entire project lifecycle. 

HusCompagniet implemented KeyShot Dock as their DAM solution in late 2017. As a result, the platform has allowed the company to provide ideal end-to-end customer experiences that keep clients involved and informed.

This has been possible especially due to KeyShot Dock’s integration with the Sitecore content management system (CMS).

HusCompagniet uses KeyShot’s Digital Asset Manager to store and manage all digital assets, including complex Virtual Reality tour assets, allowing the company to provide real-time visual updates to customers throughout the buying journey. This ensures customers remain informed about their construction projects and the aesthetics of their future homes as they progress, building confidence to make design and feature decisions throughout the building process.

Additionally, HusCompagniet’s sales teams use Media Manager to instantly access digital assets and visual content, shortening sales cycles and building greater trust between sales representatives and buyers.

With KeyShot Dock, HusCompagniet achieves exactly what they set out to do: provide the best end-to-end customer experiences for prospects and existing customers.