Intro
Danish Agro’s vision is to offer quality products, services and expert advice to farmers around the globe. Agriculture is an ever-evolving industry – which is why the company must continuously develop its offerings and brand to keep up with market demand.
KeyShot Dock was implemented by Danish Agro to achieve global brand consistency with our single-source-of-truth system for all digital assets. Kasper Endrup of Danish Agro’s Brand Group spoke with us about their experience.
Who is Danish Agro?
Danish Agro was founded in 1901 with the mission of creating real value for farmers and agriculture. Today they are an international organization that develops and offers products, services and advice to farmers and agriculture professionals on a global scale.
With 100 subsidiaries in 17 countries, Danish Agro has over 5,000 employees worldwide.
The Challenge
With Danish Agro’s many subsidiaries in multiple countries – each with separate marketing departments, Danish Agro had a fragmentated asset management set-up. Every local department produced their own content, which made asset production very time-consuming and led to inconsistent brand identity.
As a brand owner, I’m very proud and pleased with this solution because now we can make sure that everybody is using the same assets around the globe.”
The Solution
Danish Agro implemented KeyShot Dock as their DAM solution primarily to store and distribute all their digital assets from a central system – a single-source-of-truth that consolidate their brand by ensuring a consistent visual identity.
Furthermore, Danish Agro selected KeyShot Dock due to its many integration capabilities. They have implemented integrations such as the Adobe Creative Cloud and Microsoft PowerPoint, and the most important integration so far has been the seamless connection to their CMS system.
The Results
With an integrated set of solutions, Danish Agro marketing teams can develop content more efficiently while staying true to the company brand.
Creative teams utilize the Adobe Creative Cloud connector to upload images directly from the DAM system to their Adobe programs, enabling them to work with only brand- compliant assets.
The Microsoft PowerPoint integration has made it possible for not only marketers, but all Danish Agro employees to easily use only approved assets and guidelines when creating a company presentation. It’s a relatively simple solution that makes a big difference for the company’s brand identity.
The synergies of centralizing all assets into KeyShot Dock eliminate many repetitive tasks across asset creation, approval and distribution, which ultimately save both time and money.
Learn how you can power your business with KeyShot today.
