Imagine a world where 55% of consumers discover new brands on social media, and a whopping 78% are more likely to buy after a positive brand interaction there. The stakes for a successful social media strategy have never been higher.
But there’s a challenge: In the past year alone, 43% of consumers, roughly 110 million people, have turned to social media to find new products.
Meaning that the digital space is incredibly crowded, making it tough to stand out.
This is where 3D content comes into play. Product pages featuring interactive 3D content have been found to be 95% more captivating than those with product videos.
Yet, managing both 3D and 2D content can be daunting, especially for large enterprises.
That’s where Digital Asset Management (DAM) comes in, helping you store and organize your digital assets effectively.
In this article, we’ll explain how DAM can streamline your social media strategy by managing both 2D and 3D assets.
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Table of contents:
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Challenges of managing visual assets for social media
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Why you need DAM for your social media strategy
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Why leverage 3D rendering software + DAM
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6 ways DAM and 3D rendering software enhance your creative workflows
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Conclusion
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Challenges of managing visual assets for social media
Here are three of the biggest challenges that marketers face with managing visual assets for their social media:
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Content all over the place: With businesses generating increasing volumes of visual content for social media, these assets often end up scattered across various platforms, shared drives, and cloud storage. This fragmentation makes it difficult to locate specific assets when needed, leading to wasted time and resources.
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Version control bottlenecks: Keeping track of different versions of visual assets strikes yet another challenge. When multiple remote team members or departments collaborate on content creation, ensuring the use of the most up-to-date versions becomes crucial.
Why? Because inadequate version control could result in outdated or incorrect assets being published (on all channels) – aka, a negative impact on brand consistency.
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Asset organization and metadata: Without a standardized system for organizing and tagging assets, finding specific images or videos can be time-consuming and error-prone. Inconsistent metadata practices can hinder accurate asset categorization and retrieval.
Why you need DAM as a “single source of truth”
DAM systems are the linchpin of modern asset organization.
Here’s why:
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Centralized social media asset hub: Imagine DAM as the command center for all your social media assets—2D images, 3D visuals, videos, and more. It centralizes your content, making it easy to manage and organize.
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Streamlined asset management: DAM’s are designed to handle the massive volume of 2D and 3D content created for social media. For enterprises, DAM is indispensable, facilitating secure sharing with external partners while unifying content scattered across various platforms.
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Seamless integration of 2D and 3D assets: Imagine a brand handling a plethora of 2D and 3D visuals across various social media channels. DAM allows them to regain control, ensuring only the right versions and formats are distributed across their social media presence.
Why leverage DAM + 3D rendering software together
3D assets are like storytellers with a twist; they grab attention and foster stronger connections with your audience.
When customers are presented with a 3D product perspective instead of static images, 82% are more engaged. Over 80% of people choose to interact with 3D content, enabling them to explore products from all angles and view real-time variations.
So whether it’s a virtual product try-on, an interactive teaser, or a 3D model configurator, these assets boost your social media presence.
That’s why in today’s social media-driven world, 3D rendering software is also a valuable asset. It elevates your content, making it more immersive and engaging—a genuine game-changer.
Now, here’s where things get interesting: Pairing 3D rendering software with DAM. DAM streamlines 3D asset storage, making it easy to manage and access your 3D creations.
The result?
Ensuring that everyone works with the latest versions, reducing errors and boosting productivity.
How DAM streamlines your 3D and 2D social media assets
Here’s how DAM simplifies the management of your 3D and 2D social media assets in 6 ways:
Seamless asset access
By integrating DAM into your workflow, content creators gain direct access to 3D models, textures, and 2D assets from a single centralized platform.
This streamlined access removes the hassle of switching between multiple applications or searching for assets across different storage locations.
For example, a video game development team can easily retrieve 3D character models, textures, and animations right from the DAM immediately – streamlining the social media content creation process for in-game assets.
Collaborative workflows
DAM promotes collaborative content creation by facilitating efficient teamwork.
Designers, illustrators, and video editors can access and edit assets at the same time – which encourages real-time cooperation.
This teamwork also applies to 3D rendering software, where several team members can work on different parts of a project together.
Retail brands especially can benefit from DAM to collaborate on producing 3D and 2D images of their products for social media. This ensures a seamless and coordinated approach to presenting their products across various social platforms.
Version control and revision history
DAM systems maintain a detailed history of asset versions. This ensures that social media content creators always use the latest assets and makes it easy to refer back to or use previous versions when necessary.
Imagine a social media team responsible for managing the visual content for a popular fashion brand.
With a DAM system in place, they have the ability to easily find and compare various 3D and 2D assets, ensuring that they can easily access and evaluate past versions.
The outcome?
A streamlined approach that simplifies their decision-making process — and significantly boosts their efficiency when creating captivating social media posts.
Asset metadata and searchability
DAM systems let social media content creators easily (and automatically) add detailed metadata like keywords, descriptions, and tags to their 2D and 3D assets.
This kind of rich metadata significantly boosts asset searchability.
For example, a marketing team gearing up for a social media campaign featuring a clothing brand can simply search for specific fashion items like “summer dresses” or “beachwear” within the DAM system.
This kind of functionality streamlines the process of finding and choosing assets, which as a result makes content creation for social media more time-saving.
Efficient review and approval processes
DAM systems also feature approval workflows that make it much easier to review and approve of social media assets.
Content creators can share drafts or previews of 2D and 3D content directly from the DAM system, enabling both internal and external stakeholders to provide feedback and approvals within the platform.
Picture a social media team using DAM to share drafts of visual content, such as images and videos, with marketing managers and executives for feedback and approval.
This approach minimizes the reliance on back-and-forth emails and file transfers, making the approval process for social media content much more efficient.
Integration with creative tools
Numerous DAM systems seamlessly integrate with widely-used creative software. Which helps create a smooth flow of assets between the DAM and creative tools for social media content.
For example, a social media content team can employ tools from Adobe Creative Cloud to edit 2D and 3D assets stored within the DAM, guaranteeing that modifications stay synchronized and updated.
This helps you create engaging content much more easily and at the same time mitigate the risk of using outdated assets.
Conclusion
In today’s social media-driven world, where consumers discover brands and make purchases based on online interactions, the competition for attention is fierce.
To stand out in this crowded digital space, leveraging captivating 3D content is crucial, as it has been found to be 95% more engaging than traditional videos.
However, managing both 3D and 2D social media assets can be daunting, especially for large enterprises.
This is where DAM steps in, streamlining the organization, accessibility, and collaboration around these assets.
Ultimately, Digizuite DAM helps brands optimize their social media strategy throughout the entire process.
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