Enterprise companies often face challenges in efficiently sharing and managing vast amounts of content, both internally and across multiple platforms. It’s like trying to assemble a massive, digital jigsaw puzzle without all the pieces in place.
So, how can companies reduce content management chaos?
By using tools like digital asset management (DAM) systems, which help distribute content seamlessly across channels. The real power, however, lies in integrating DAM systems with the business applications you use daily. These integrations can significantly improve operational efficiency.
This article explores the advantages of pre-built integrations with our DAM system.
What are pre-built integrations and why do they matter?
Pre-built integrations are ready-to-use connections that link DAM systems to essential software applications. They automate the synchronization and transfer of digital assets across platforms, reducing manual tasks and the likelihood of human error.
With connections to tools like Microsoft Office 365, Adobe Creative Cloud, and Sitecore, users can easily access and manage digital assets—such as creative files—directly within these environments. This streamlines workflows, enhances efficiency, and simplifies marketing strategies by aligning brand efforts across channels.
Use case: Launching a new product with pre-built integrations
By centralizing asset management and automating distribution, pre-built integrations address the diverse needs of enterprises—whether they require simple connections or more complex, native integrations.
For example, when launching a new product campaign, marketing teams can access assets stored in DAM directly within Adobe Photoshop for design work. From there, they can seamlessly incorporate finalized designs into PowerPoint presentations for strategy meetings, all without leaving their preferred platforms.
This integration saves time, reduces workflow complexity, and ensures access to the most updated and accurate assets, improving version control.
How API and SDK drive integration?
Our DAM system’s pre-built integrations are powered by advanced API and SDK capabilities, offering flexibility, security, and efficiency:
- Embedded UI: A user-friendly interface allows users to access assets directly from platforms like Microsoft Office, boosting productivity by eliminating the need to switch systems.
- API and SDK: Robust and well-documented tools enable developers to build custom integrations, streamline data handling, and ensure strong security compliance.
Enhance connectivity with 6 of our key pre-built integrations
Here are some of the most impactful pre-built integrations available with our DAM system:
- Optimizely: Access DAM assets directly within content creation workflows to improve personalization and digital experiences.
- Sitecore: Simplifies website management by embedding digital assets into the content management system.
- Adobe Creative Cloud: Streamlines creative processes by allowing direct access to updated assets within tools like Photoshop and InDesign.
- inriver: Synchronizes digital assets with product information, improving the accuracy of marketing and sales materials.
- Salesforce: Enables easy inclusion of images and videos in presentations, enhancing customer engagement.
- Canva: Simplifies graphic design tasks by providing access to assets directly within the Canva platform.
Future-proofing your company with pre-built integrations
Pre-built integrations give you tons of strategic advantages that make sure your company is built for the future.
For starters, it’s easier to adapt to technological changes. Having them in place means you can quickly adapt to updates in integrated software like Adobe Creative Cloud or Microsoft Office 365 – making sure your martech stack is always effective and updated.
Second, it’s easier to add in new tools. As your company keeps growing, so do your tech needs, and these integrations lay the groundwork for easy addition of new tools and platforms. That way you avoid any disruptions to existing workflows and accelerate the adoption of innovative technologies.
You also reduce time spent implementing new tech, plus cut down on costs. Pre-built integrations significantly reduce the need for custom development, which lowers both the initial investment and any ongoing maintenance costs.
Then there’s the scalability for you ever-growing asset volumes: As your content grows, so does DAM alongside you. The system ensures efficient handling, storage, and distribution of an exponentially growing number of digital assets – across multiple applications and platforms.
Last, but not least, pre-built integrations help you stay consistent across all channels. As new marketing channels emerge, maintaining brand consistency becomes more and more difficult. Especially if you’re dealing with various external teams in other countries and have to tailor content to local markets to reach customers worldwide. Pre-built integrations ensure that regardless of how many new channels you adopt, your content stay true to your brand identity.
In the end, we give companies the tools they need to create new campaigns, scale asset volumes, and react quickly to market shifts while preserving brand consistency.
