Feel like it’s becoming increasingly challenging to keep pace with the constantly evolving world of digital marketing?
If that’s the case, don’t worry – a lot of us are in the same boat.
Luckily, marketing technology, or MarTech, can be an easy way for your company to get ahead and stay up to speed with the changing digital landscape.
By leveraging the right MarTech, you can both automate routine duties and make more out of your productivity, which can lead to better marketing and sales results.
However – with new tools, integrations and platforms constantly popping up, it can be challenging to determine which ones are worth your investment.
In other words: It’s important to separate the valuable resources from the rest to avoid wasting your time and money.
So how do you build the perfect MarTech stack today?
In this article, we discuss why you should build your MarTech stack around digital asset management software and the types of tools we recommend you integrate with the platform.
The tools you need in your MarTech stack today
Before you start building your stack of marketing technology, you need to create a solid base.
This is where a tool like DAM comes into play.
A DAM system at the core
A digital asset management (DAM) system is used by large enterprises to edit, manage, and distribute their digital assets – whether that be their company images, videos, documents, audio files, you name it.
Besides streamlining asset distribution, improving marketing campaign time-to-value and increasing productivity through workflow automation – DAM also reduces risk through permissions and rights management, ensuring digital assets are legally compliant.
In addition, DAM provides top notch security.
It lets you know when a digital asset expires, limits the risk of content rights violations, and ensures the assets have the right terminology and terms and conditions.
DAM also immensely benefits tons of different industries, including manufacturing, retail, and life sciences, resulting in faster time to market and increased marketing efficiency.
7 tools to complement your DAM
From marketing automation to creative tools – here are the 7 tools we believe will integrate seamlessly with your DAM and help you tackle those omnichannel customer journeys head on.
Content management systems
A Content Management System (CMS) is like the backbone of a website, providing structure and support for your content.
In essence, it manages content, assets, and how everything is displayed across the entire website.
A CMS makes it easy for web developers, designers, content creators, and marketers to create web pages and publish digital content without complex coding or configuring.
Some popular CMS platforms include Optimizely, Sitecore, Contentful and Umbraco.
So if you want to build a website or manage content, a CMS is a great tool.
But here’s where it gets better: Combining your DAM with your CMS.
By integrating a DAM system with your CMS, you can easily access and use digital assets like images, videos, and documents in your web content.
This not only simplifies the content creation process itself – but also reduces the risk of mistakenly using outdated content and marketing collateral.
Social media tools
If a brand wants to build a loyal following and make people love their brand, they need to be active and engaging on most if not all social media platforms.
But with the growing number of social media sites and content needed to attract your customers, it can be tough for organizations to keep up with a consistent and on-brand approach to posting and interacting with their audience.
Hootsuite is great if you want intuitive tools that allow you to schedule content, see how content is performing and work together seamlessly with your team.
Integrating a DAM system with social media platforms like Hootsuite can simplify the process of posting information to social media.
By using a DAM system’s quick access and sharing capabilities, users can easily find and make the most of approved digital assets for their social posts. This ensures brand compliance and also reduces the chances of using the wrong marketing content.
Plus this type of streamlined process speeds up content creation and minimizes mistakes, allowing your teams to focus on the more valuable tasks at hand.
In return, your marketing reps can quickly and easily find high-quality images or videos to show off their products on social media – whilst remaining on-brand and saving valuable time.
Marketing automation
In order to reach more customers, you should definitely look into automating your team’s processes.
The way to do it? Using marketing automation tools like Salesforce or HubSpot.
A large chunk of businesses today use these tools to enhance their current marketing and sales strategies.
The reason being that marketing automation has proven to lead to a 14.5% surge in sales productivity along with a 12.2% reduction in marketing expenses.
For example, Salesforce allows marketing teams to seamlessly integrate customer and lead contact lists to create personalized and scheduled emails which inevitably helps boost conversions.
What’s next? Letting DAM power up your marketing automation tools.
There’s tons of benefits when you let DAM and your marketing automation tools play together.
For starters, you can easily access and distribute the most relevant digital assets across all your channels and platforms.
This means your campaigns will be 100% on-brand, with no outdated or inconsistent messaging.
For example, let’s say you’re setting up a new email campaign for your new line of products. Letting DAM play together with your marketing automation tools means you can quickly locate and use the latest approved images, copy, and templates.
This not only saves you copious amounts of time, but it also ensures that your brand stays both consistent and professional.
E-commerce platforms
An essential component of your MarTeck stack is incorporating e-commerce platforms like Product Information Management (PIM) systems.
Why?
Well, with nearly 60% of all consumers preferring online shopping and 70% of buyers wanting those omnichannel experiences, businesses need to differentiate their e-commerce content from competitors. Plus keep their product information accurate and up-to-date.
When manufacturing and e-commerce companies join their PIM and DAM systems, they can produce great digital content that truly speaks to their target audience.
The combined solutions offer centralized storage, smart approval processes, and search and localization features to ensure everyone works with the latest and most accurate content.
Plus, by linking digital assets with master data, manufacturers and e-commerce businesses can make sure they’re delivering engaging digital content to the right people at the right time.
With PIM and DAM, businesses can also maintain the integrity of copyrighted materials and data subject consent, and categorize and describe each file using metadata to make it more useful. Plus, companies can achieve brand and product consistency, avoid wasting time duplicating assets, increase productivity, streamline collaboration, rights management, and approval processes.
Collaboration & communication platforms
It goes without saying, but maintaining that efficient communication and collaboration within your teams is a common goal for most companies.
That’s why it’s essential to incorporate the best internal and external communication tools in the martech stack.
Using tools like Microsoft Teams can help manage tasks efficiently, collaborate seamlessly, and execute projects effectively.
Plus, integrating work management and productivity solutions in the martech stack can sync files and assets, ensuring smooth collaboration and better project management.
You should highly consider integrating your DAM system with communication and collaboration tools like Slack or Microsoft Teams.
Why?
Your team can instantly share and work on digital assets together, in real-time, improving efficiency and reducing the risk of any redundant misunderstandings or errors.
Creative tools
In order to produce those high-quality digital assets, your creative employees need the right tools in place to get the job done right.
Today, there’s tons of tools to choose from. Including free tools like Canva and premium solutions like Figma and Adobe creative cloud.
Keeping track of the latest version of work across file storage platforms can be challenging, so seamless integration between tools is crucial.
Plus, by using a suite of digital tools that complement each other and offer easy integration, your creative team can much easier create high-quality content efficiently.
Tip: Integrating your DAM with creative tools gives you tons of benefits you truly can’t turn down. Benefits like streamlining the design process and saving time for your team as they have quick and easy access to authorized creative assets.
Plus, DAM systems offer advanced search and tagging capabilities, making it easier to manage assets across different projects, reducing that redundant design work (as a result of not finding that photo you really need – when you need it).
And lastly, this type of integration facilitates easy collaboration and sharing, enabling efficient feedback and approval of assets between teams and both internal and external stakeholders.
Productivity tools
To boost your team’s productivity and collaboration, you need a digital workspace with tools that can make each project run much smoother.
That’s where tools like Office 365 and Templafy come in. They offer a seamless environment for teams to brainstorm, work on tasks and keep everything organized.
For instance, imagine your team is working on a new product launch. With these tools, they can easily collaborate, share files and integrate other productivity solutions to optimize their workflow.
In the end, you have a team that’s much more efficient and productive, and that can deliver results faster.
Combining your DAM system with productivity tools like Microsoft Office makes it easy to access authorized company assets including videos, photos, and logos – seamlessly within your documents, spreadsheets, or presentations.
Conclusion
Companies should prioritize creating the perfect martech stack to streamline their marketing efforts, improve customer experiences, and ultimately – drive more sales.
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The seven types of tools we recommend to add to your MarTech stack with DAM at the core today are:
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CMS systems
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Social media tools
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Marketing automation
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E-commerce platforms
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Collaboration and communication tools
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Creative tools and
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Productivity tools
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DAM is an effective way to integrate your entire MarTech toolkit – all in one place.
Digizuite’s DAM supports essential integrations, enabling streamlined workflows and better customer experiences across e-commerce, PIM, CMS, marketing automation, and more.
Coupled with a composable strategy, this approach ensures rapid integration of new technologies for omnichannel experiences that keep customers engaged and inspired, while reducing manual tasks for faster time-to-market and competitive edge.
Want to learn more about Digizuite DAM? Book a demo with us.
