The only constant is change in today’s fast-paced world.
Competition is strong no matter which industry you are part of, and customers tend to favor vendors who prioritize a user-friendly approach to their products. Companies need stronger design capabilities than ever to make their product stand out. In order to create value for a customer, businesses must first understand their explicit and latent pains and create valuable solutions.
Innovation lets businesses provide new solutions to customers’ needs, while also adding value to the existing market in a new way.
Relying solely on internal knowledge will give you the same insights as usual. Therefore, many product designers and UX-ers decide to venture on an idea spree by engaging with people outside the business. External idea crowdsourcing that can consist of consulting specialists, industry peers and potential/current customers, allows executives to gain insights into areas that they may have overlooked or have little knowledge of.
“58% of enterprise marketers find MarTech vendors the most valuable innovation providers”, according to Gartner.
Can you afford not to invest in customer engagement?
Companies with a winning mentality quickly spot that engaging with customers is the best way to get instant and real-world feedback. This engagement can lead to a deeper understanding of how to improve the overall customer experience, which ultimately impacts the company’s bottom line.
According to McKinsey research, the market rewards companies that truly stand out from the crowd. Gartner states that 91% of marketers are involved in overall innovation strategy, and almost 2/3 of innovation spenders expect to spend more in the coming years.
Competition is strong no matter which industry you are part of and companies need stronger design capabilities than ever.
Jeppe Nørgaard Saxtorph, Senior UX Developer, Digizuite.
Why Digizuite has adopted a user-oriented product innovation process
Being a global software company with Nordic roots, we take great pride in focusing on customer-centricity in the process of designing and optimizing our Digital Asset Management software products. We assess our design performance with the same rigor we use to track revenues and costs.
Customers adopt Digizuite’s technology because of our product innovation. As a result, we are committed to partnering with our customers to drive future innovations of our product. We are passionate about involving our customers in the process of designing user experiences and improving our product design based on user-centered design methodologies.
Our vision is to become a world-class leader in innovation methods, practices, and education to unlock business value for our customers.
In the next blog post, we will share concrete examples of HOW we do product innovation by including customers in the process.
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