Would you lend a colleague your car and rely on them to park it safely?
Would you give a neighbor the key to your house and expect them to leave your keys where you can find them?
Digital assets are just as valuable as other physical assets. They need careful consideration to ensure they are easily located, accessible, and safe.
Plus, as your business grows, so does the number of digital assets – making the increase in assets challenging to manage. Different formats, such as photos, PDFs, and videos, take time and effort to sort and catalog.
Having an intuitive solution that locates all your digital assets quickly saves everyone time. It can keep assets safe and improve operational efficiency.
This article will explain how to get complete visibility of your digital assets. Get an entire overview of all your digital resources and regain control.
Why is digital asset management important?
Customers exposed to three or more marketing channels are 250% more likely to purchase than customers exposed to a single channel. It’s why modern businesses need digital content in various formats to support their omnichannel marketing strategy.
High volumes of content, different marketing channels, and the increase in mobile phone usage have meant customers and their sales and marketing teams need to access various digital assets across multiple channels quickly and easily.
That said, having a complete overview of all your digital information can be challenging. Having different PDF versions or thousands of images stored on shared drives can result in sending customers the wrong product information, leading to distrust and high customer churn.
Good digital asset management (DAM) will give you full visibility of all your assets. Never waste money producing or recreating assets that go unused because people can’t find them or even ’t know they exist.
DAM software from Digizuite will give you complete control over your entire asset lifecycle with excellent content management features.
Organize all digital assets
People spend around a fifth of their time searching and gathering the necessary information. That equates to around one full working day every week. Also, scrolling endlessly to find what you need is mind-numbingly dull.
Nebojsa Savicic, Co-founder of Plainly says, “My number one problem with getting a complete overview of my digital assets is the lack of standard procedures for naming files and creating a folder hierarchy. We use Google Drive folders to manage all of our assets but sometimes it feels like falling down the rabbit hole when I’m searching for something.”
The key to a complete overview of your digital content starts with good organization–a task often overlooked.
Let’s say you’re organizing digital assets for a retail brand. Create a folder structure for the whole clothing range by cost per item or event, for example, Christmas. Everyone can access the right digital assets in one place–reducing time and effort.
Decrease the risk of team members storing new assets in the wrong place. Communicate the folder structure with everyone so when new assets are created, everyone knows where to keep them.
Create a folder system that works for your organization. Collaborate with team members and stakeholders to create an orderly system to house your digital assets.
Search and filter
Picture this:
You have an upcoming product launch. You need to find out whether your current assets are usable or need updating. Your teams work in silos, and digital content is spread on personal computers and shared drives.
It’s frustrating and time-consuming.
Centralizing digital assets leads to faster collaboration between users. Use indexing to search and retrieve the digital assets you need. Tag new and existing assets with the client name, purchase order number, or date–allowing you to search and filter with text or a few essential criteria.
Boost operational efficiency by reducing the need to re-input the most-searched-for asset. A DAM solution like Digizuite will help improve productivity with features like saving often-used search criteria, such as a client’s name.
Filter digital documents with indexing and improve the efficiency and accuracy of information retrieval, including metadata. Metadata are pieces of important information that come along with the file and explain the file’s contents–allowing you to search and filter the digital asset you need.
Chris McFarland, Marketing Digital Design Specialist at CommScope says:
“Digizuite was a great shift, especially in terms of the search capability. The amount of metadata you can associate with an asset without having to comb through folders makes searches so simple. Digizuite filtering is unparalleled.”
Customize workflows
Asset creation, maintenance, distribution, and archiving involve several people. And when various people are involved in any process, the potential for human error increases.
With so many people involved in creating a digital asset, customizable workflows allow you to track digital asset creation requests and approvals.
Have full control of your digital assets by breaking down the complex content creation cycle into simple steps. Unfinished images or video files may need editing and sign-off by people across different geographic locations.
Digizuite DAM provides assets-in-progress, so you get a complete overview of each stage of the content creation process.
Approve changes to digital assets quickly. A customized DAM workflow eliminates sending a follow-up email for approval. Get notifications to take action for assets pending approval and reduce time-to-market.
Customizable workflows help retain full transparency throughout. Monitor and track each asset to improve team efficiency and collaboration–giving you complete visibility.
Use version control features
Industries like retail, manufacturing, and life sciences have enormous amounts of digital information. Keeping track of each version every time it’s updated for compliance or company policy can be exhausting.
A lack of version control can have disastrous consequences and impact your bottom line. Uploading a document on social media that doesn’t meet compliance requirements or has the wrong price can be costly. It affects your reputation–customers heading to competitors seeking a better experience.
Given that over 80% of customers said they would be willing to pay more for a better experience, make sure you give customers the assets they need when needed.
Eliminate content production efficiencies with version control features. Reduce the potential for duplicate assets and get a complete history of your digital content.
Search and locate the latest version of a document or video file and distribute the correct asset every time. Plus, version control features allow you to archive outdated variations. Reduce clutter with assets that are no longer relevant.
Make use of built-in security
Did you know that almost a third of businesses have experienced unauthorized access to cloud-based resources? Even worse, another 19% were unaware if unauthorized access even occurred.
According to The Guardian, UK, North Korean hackers stole $400m in digital assets in 2021. Protect your assets and regain control of important digital content with robust DAM software.
Never have important assets permanently deleted forever. Give special permissions to specific personnel to view, download, restore, and delete previous assets. Safety procedures, like asset expiry dates, version controls, and access controls, are important ways to prevent the accidental deletion and sharing of incorrect files.
Gain complete visibility into your digital assets and the ability to control who accesses them and when with a DAM solution.
Measure the impact of campaigns
Successfully reaching your target audience means using a range of digital assets in the omnichannel.
Get a complete overview of which assets perform best with real-time content analytics. Understand which assets appeal to customers and observe which are searched for or downloaded the most.
With Digizuite’s integration Power BI dashboard, monitor upload and download data and make faster and more accurate decisions about future asset creation. Make informed decisions with metrics that give you full visibility into consumer behavior and trends.
Conclusion
Get full visibility of your digital assets.
Have complete consistency with creating, organizing, storing, and archiving all your digital assets. Declutter existing folders, saving you time tracking files down for the next marketing strategy.
Choose the right DAM system and give complete visibility and control of all your digital content. Reduce unnecessary duplication of resources and the potential for fraud and losses.
Keep your entire asset library safe from misuse by assigning owners for each stage of the content workflow.
Ready to learn more about how Digizuite can help your organization get a complete overview of digital assets?
Try Digizuite today or contact us to speak with one of our product experts.
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