Attention spans are short:
You only have a few seconds to make a powerful impact.
Especially when it comes to delivering timely customer experiences on the right channels at the right time.
With customer loyalty becoming increasingly difficult to manage and maintain, and knowing that only one bad experience can turn away customers to make them explore other options – the pressure is on for organizations to create enriched buyer experiences on every single platform and channel.
What does this call for?
More content.
In fact, 84% of companies have a content marketing strategy in place, with 23% stating they’re planning on producing even more content this year.
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However, companies are struggling with a few content management challenges:
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Content is often not reused as often as it should be across departments
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Employees waste time searching through disparate image banks, servers, and stand-alone cloud solutions (people spend ⅕ of their day looking for files)
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Different people responsible for organizing files leads to fragmented masses of digital content over time
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But what does this result in?
Losing track of business critical material.
In a world where success is defined by pace, agility is crucial.
More than ever, businesses are challenged with the way they deal with their content and how to find new ways to achieve a shorter time-to-market.
That’s where digital asset management (DAM) comes in. In this article we describe how DAM can be used by 7 different users in order to improve content operations and increase operational efficiency.
A digital world of complexity calls for DAM
A DAM system is a “central source of truth” that makes it easy for you and your team to search, find and share the content you need, when you need it.
Look at it as a centralized library where all digital assets belonging to your company are found, in the latest approved version, ready for distribution on all relevant channels.
Users of a DAM can be found throughout the entire organization, and often we find them across various types of industries.
7 use cases to improve content efficiency in your organization
Corporate marketer
As an employee in a corporate marketing department, you’re responsible for the production, management and distribution of marketing collateral to multiple stakeholders. Like for example the management, sales team and board of directors.
And more often than not, you’re dealing with teams located across international borders.
With a DAM platform, you can easily market the right products in the right context, language and form by directly uploading your material to one central respiratory, with the same access for all employees.
In addition, DAM enables you to tag the right metadata to files in order for others to easily do a faster search for brand assets all from a single source.
Every marketing employee has what they need as you’re able to assign rights to digital assets based on users’ job roles and authority.
The end result?
Preventing the costly errors of distributing the wrong product images and you ensure a faster time-to-market – from the creation, to the automation and the distribution of content:
Working at a subsidiary
When working in the marketing department of a subsidiary, you’re responsible for executing global campaigns in your local market through various channels. You also need access to global marketing assets to produce local marketing content.
Through a DAM, you have the flexibility to update and edit content on your own. You’re also able to ensure brand compliance by having the granted access to the corporate brand central – giving you access to all the approved marketing materials from the headquarters.
Materials like videos, branding guidelines, templates and images, just to name a few.
Digizuite DAM integrates seamlessly with your content management system (CMS) – and from there you can easily log in, search and quickly find the right image you need (as every digital file is enriched with the relevant metadata, of course).
Not only does this save you time, it also helps you get your hands on only the right image that’s been pre-approved.
Working in the communications department
Picture the scene:
You’re a communications professional and your management has now decided on using more video as an integral part of internal communications.
You use video to create product tutorials and present new products, as well as introducing yourself to new employees.
As valuable as video can be in order to consume new information, it’s also difficult to manage large parts of the process without one central place to keep it all together.
Enter DAM, which gives you one place to store, search, add metadata and distribute all your videos internally through one intuitive video portal. That portal has a user login, so that your colleagues can go comment and watch the videos – in order to increase that much desired employee engagement.
In addition, DAM helps you format and repurpose the videos into the quality and resolution that you want.
Working in the creative department
As a digital designer working in the retailing industry, you’re constantly producing large amounts of graphic designs and visual content.
Working in silos slows down efficiency, and you need to have that quick and easy access to the new photos that external photographers and/or agencies provide.
DAM gives you one centralized library where new photos are constantly being uploaded and updated, so you no longer have to go through lengthy email chains or try to find files on shared drives or in image databases.
That makes it easier for you to easily find the photos they’ve taken in order to approve them quickly.
DAM helps you choose the destination folders for each image and add the right metadata. That ensures that your colleagues (across departments and even countries) can quickly find your content.
You can easily edit photos since your DAM has a direct integration with your Adobe Creative Cloud, as well as Photoshop and InDesign.
Lastly, you can quickly save your images in the DAM and the system will automatically convert and repurpose your files into different formats – and these versions will all be updated on the relevant channels of your choice.
Sales representative working in the field
As a sales representative working in the field, you’re responsible for attracting new prospects and nurturing your current leads through constant planning and care.
Constantly on the go meeting with new, potential clients, you find the need to be able to always access your sales material provided by the marketing department, both online and offline.
How does a Digizuite DAM help sales representatives and teams?
By two ways:
1. Your own personal login to the mobile app you get access to relevant products, videos, and presentations that are pre-approved by marketing
2. You use the DAM to create your own collections that include sales materials tailored for specific groups, making it easy to share in person or send to their emails
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DAM is a go-to tool for effective sales enablement as it helps you do the following:
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Measure how your content performs through content analytics
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Engage in a two-way communication between marketing and sales
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Automatically expire or update assets on all channels via workflows
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In the end, you’ve optimized your end user experience across channels, end-points and devices.
Working in the quality assurance department
For those working in the quality assurance department – you already know how important it is to prevent and avoid mistakes. Especially when delivering solutions and products to customers.
And a DAM isn’t strictly catered just for the sales and marketing industries – the platform can be used for those in the quality assurance department in order to make sure that everything remains documented for the future.
For quality assurance, you document your findings by taking videos and pictures when visiting both customers and the production unit. These files are directly uploaded to the DAM – where they’ll directly be placed in a specific folder that only you have access to.
These files will be protected with top notch security and are ready to be accessed when needed, just by using relevant metadata that the DAM can automatically tag for you.
The manager
As someone holding a high position, you’re more often than not responsible for both planning and implementing the corporate strategy.
A typical day-in-the-life includes attending board meetings where you discuss matters with the rest of the executive board.
Meeting summaries, spreadsheets and PowerPoint presentations are usually the types of content used during meetings – and it’s crucial that they’re shared with the board members, and no one else (if they’re that confidential, of course).
Digizuite DAM makes it easy for you to share this content with the members in the most safe and secure way possible.
How?
Because each piece of content has been user-controlled and given certain permissions.
That way you feel safe knowing that your valued content (documents, slides etc) are protected and only accessed by the right people.
Conclusion
The volume of content is only continuing to increase across industries.
In fact, the global market for content creation is expected to reach $38.2 billion by 2030.
No matter your job position, you’re bound to run into difficulties when it comes to managing and working with digital content.
DAM helps you optimize and automate the following manual processes, to name a few:
> Formatting images into different sizes
> Spending time searching for files
> Sharing content with internal and external stakeholders
Your digital activities could be widely improved with a DAM, not to mention your levels of productivity.
Want to learn exactly how your organization (and your specific job position) can benefit from a platform like Digizuite DAM? Book a demo here
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