7 Ways To Simplify Creative Asset Production & Management with DAM and 3D Rendering

Creative teams today are tasked with creating more content in less time – and it’s taking a toll on their creative power.

Recent findings drive home the point: About 60%  of creative teams collaborate with 20+ partners, requiring tight content control. This complexity leads to 47%  of creatives spending a full day weekly on admin tasks.

This means that streamlining workflows for smoother creative asset management is crucial.

Digital asset management (DAM) is your central hub for all digital assets. It efficiently locates files and tracks usage across your enterprise.

But there’s more – alongside DAM, there’s 3D rendering software. This technology is making waves; the 3D Rendering market exceeded $3 billion in 2022 and is projected to grow over 20% annually from 2023 to 2032 – driven by high demand.

But taken together – that’s where the magic happens. Simply by streamlining the creative asset production and management.

That’s why in this blog post, we’ll explore how both tools together simplify creative asset production and management in 7 ways.

• Table of contents:

  • How DAM and 3D rendering software work together

  • 7 ways DAM and 3D rendering software simplify creative asset production

  • Use case from the retail industry

  • Conclusion

How DAM and 3D rendering software work together

3D rendering software and DAM join forces in seven key ways:

1. Efficient asset organization: DAM serves as a central hub for storing and categorizing digital assets. In industries like manufacturing, this enables swift access to specific 3D models and assets, streamlining workflows.

2. Collaboration and version control: DAM systems facilitate real-time collaboration among team members, ensuring precision and teamwork. Version control keeps records of changes, maintaining project consistency.

3. Streamlined asset approval: DAM introduces approval workflows for assets, enabling meticulous review before integration into 3D rendering projects.

4. Metadata management: Metadata like descriptions and copyrights enhance asset searchability, ensuring the right 3D assets can be found quickly.

5. Secure asset distribution: DAM systems offer secure sharing, safeguarding assets during collaborations with external partners, and protecting intellectual property.

6. Archiving and backup: DAM functions as a safety net against data loss, providing archiving and backup features for critical assets, and streamlining rights management.

7. Analytics and reporting: DAM systems offer robust analytics for tracking asset usage, improving data-driven decision-making, especially when combined with 3D rendering software, and optimizing creative workflows and project outcomes.

7 ways DAM and 3D rendering software simplify creative asset production

Here’s how DAM and 3D rendering software collaborate to streamline creative asset production in seven ways:

Centralized storage for streamlined creative asset management

Picture a major retail chain with an extensive library of 3D product visuals.

By implementing a DAM system, they create a single repository for these assets. Otherwise known as a “single source of truth”.

This simplifies their creative asset management, making it easy to access these visuals for use across different teams, such as engineering, design, and marketing.

Plus, With DAM, they ensure that they always use the latest versions, eliminating the risk of using outdated visuals in their marketing materials – thanks to robust version control.

Easy retrieval with metadata tagging for producing 3D visuals

Imagine this retail giant once again, using DAM to streamline the creation of 3D product visuals. With DAM’s automated metadata tagging, they can label each 3D product visual with essential details like product type, category, and release date.

This detailed tagging not only enhances the searchability of assets but also boosts a fast retrieval for 3D rendering projects.

The result?

Creative teams can quickly locate specific product visuals based on criteria like file type and creation date, ensuring a smooth and efficient workflow.

Version control for precise 3D visual management

Think of a furniture manufacturer with a diverse collection of 3D furniture designs.

Thanks to DAM, they can easily create and manage multiple versions of these designs (both old and new), guaranteeing the correct files are employed for their visual needs.

Collaboration and workflow optimization in 3D rendering

Imagine a scenario where creative teams work collaboratively on intricate 3D product visuals.

DAM solutions become the linchpin for real-time collaboration— fostering efficient teamwork, facilitating edits, and encouraging valuable feedback.

These kinds of DAM systems further streamline project management by automating task allocation and tracking, ensuring a smooth workflow for the creation of 3D product visuals.

Quality assurance and approval in 3D asset production

Imagine a manufacturing company – where precision is crucial in crafting 3D assets for industrial machinery.

DAM systems play a vital role in quality control.

How?

By offering visual feedback, enabling teams to thoroughly inspect 3D assets to ensure they adhere to both strict quality and design standards before rendering.

Plus, DAM helps automate structured approval processes. This not only guarantees compliance with 3D product visual guidelines, but also reduces errors within the company’s operations.

Secure distribution and efficient sharing of 3D assets

Imagine an architectural firm collaborating with external stakeholders, ie. contractors. A day-to-day task includes sharing complex 3D building models.

In this scenario, DAM becomes paramount for secure asset sharing.

DAM systems provide controlled sharing options and let you set strict user permissions – enabling the right access control and setting expiration dates.

Adding on: DAM streamlines asset distribution to various platforms, e-commerce websites, or marketing campaigns. The result is a much more efficient delivery of 3D assets in architectural collaborations.

Data-driven decision-making for enhanced creative assets

Let’s say your marketing team wants to improve your content strategy.

By leveraging DAM’s content analytics, they gather essential data on asset performance.

These insights make sure your content strategy remains data-driven – as you focus more on successful content in future creative projects (including the development of 3D product visuals).

Use Digizuite’s Power BI dashboard integration to keep an eye on data for uploads and downloads:

Use Case:
DAM and 3D visualization for retail advertising

Scenario: Within the retail industry, efficient management of digital assets, including 3D product visuals, is essential for creating compelling advertising campaigns, plus maintaining brand consistency.

The challenge: Retailers face the complexity of managing diverse digital assets, including product images, videos, logos, and 3D visuals. Effectively organizing and utilizing these assets is crucial for speedy marketing campaigns.

The solution: Retailers adopt DAM systems along with 3D visualization tools to streamline digital asset handling.

• The process:

  • Asset centralization: Retailers use DAM systems to centralize all digital assets, including 3D product visuals, into a single repository.

  • Metadata tagging: Assets, including 3D visuals, are tagged with relevant metadata such as product details, pricing, and campaign relevance.

  • Asset accessibility: Marketing teams, both internal and external, access the DAM system to retrieve the latest assets, including 3D product visuals, for advertising campaigns.

  • Creative collaboration: Teams collaborate efficiently using the DAM system, ensuring the use of up-to-date 3D visuals to maintain brand consistency.

  • Enhanced visuals: 3D product visuals are integrated into advertising materials, adding depth and engagement to marketing campaigns.

The key benefit here is:

By combining DAM solutions with 3D visualization tools, retailers optimize the management and utilization of digital assets, including 3D product visuals.

The result?

More impactful advertising campaigns, consistent branding, reduced duplication efforts, and an engaging retail advertising experience for customers.

Conclusion

In summary, DAM and 3D rendering technology streamline creative asset production and management, benefiting various sectors – including retail and manufacturing.

It’s all done in 7 ways:

1. Centralized storage for efficient asset management

2. Quick retrieval with metadata tagging

3. Version control for precision

4. Streamlined collaboration and workflow

5. Quality assurance and approval

6. Secure distribution and sharing

7. Data-driven decision-making

Not only do these tools enhance efficiency, but they also boost collaboration and precision.  Ensuring that businesses remain competitive in their respective industries.

Ready to get started with DAM boosting your creative asset production throughout the entire process?

Book a demo with us.

• Questions from buyers:

  • How can I easily manage my Adobe creative files using DAM?

  • What is DAM’s role in video production?

  • What are some omnichannel marketing best practices?

  • What are some best practices for DAM in the fashion industry?

  • What is the ROI of investing in DAM for my business?