In honor of Digizuite turning 20 this year, we’re diving deep to explore all the layers of Digital Asset Management (DAM). This post is the final one in a blog series of three, which will come together as 20 reasons why every modern enterprise should integrate a DAM solution into their business strategy. Click here to read Part 1, and click here for Part 2.
And for the final part of our 20 reasons…
14) Increase your bus factor
It’s a grim consideration, but, if a key member of your team were to be hit by the proverbial bus, how handicapped would your organization be in carrying out branding strategy?
The official Silicon Valley definition of ‘the bus factor’ is “the number of people that need to be hit by a bus before their project is dead.” The more people it takes, the higher your bus factor is, so you want your bus factor to be high. And, a team using a DAM solution would have a significantly higher bus factor than those without one.
At its core, a DAM solution is a content hub for every file ever produced – a centralized location that serves as a single source of truth. So, should someone ever leave an organization with a DAM, they aren’t taking any operational success potential with them.
15) Security
Your digital assets should always be secure, and managing their life cycle in a solution like Digizuite’s DAM system protects them from people who should not have access.
Through Digizuite’s access controls and rights management definitions, you always have power over your assets. Rights management capabilities allow system administrators to define users, roles, and groups so that there’s strict control over who has access to what in the DAM, and who with access can make changes. It’s both quality control and security at its finest.
16) Not only brand compliance…but regulatory compliance
A DAM solution is crucial to a company’s ability to meet traditional compliance regulations in so many ways. First of all, the security controls we mentioned above help organizations avoid copyright and other consent violations.
Also, a DAM helps marketers make sure their compliance bases are covered in the way it ensures that everything contains correct terminology, proper disclaimers, and updated terms and conditions. For instance, Digizuite DAM’s automated approval-for-use workflow prevents consequential oversights. This way, users can focus their energies on the good, creative, business-generating stuff, knowing that they’ve “dotted their ‘i’s and crossed their ‘t’s.”
17) Analytics & business insights
These days, marketing is all about the metrics. By definition, a digital asset is a file with intrinsic value to your organization, and the right DAM software can process your data with analytics to reveal just how valuable each of your marketing assets are.
With Digizuite Insights, a powerful business intelligence reporting service, you get real-time insights into what assets are being downloaded or streamed, who is downloading and streaming them, and how and where they are being consumed. With a customizable Power BI dashboard, it’s quick and easy to understand the exact information you need to make the best, data-driven decisions for your business.
18) Scalability
The goal of marketing is to establish your brand, and to get it out in the world so that the overall business grows. You need marketing technology that grows with your business so that you can focus on the creative and the customers.
To accommodate potential growth, a cloud-based solution will bring the scalability you need. Take Digizuite’s DAM software: it scales in features and performance as the business scales so that you can focus on your creative marketing without having to worry about the logistics of your martech stack.
19) Maximize your CMS experience
Because the Digizuite DAM solution is built on an open API, it can integrate with so many other softwares platforms (like Microsoft Office), including some of the most commonly used Content Management Systems (CMSs) – including Episerver and Sitecore.
Our Digizuite™ DAM for Episerver Add-on makes it easy for Episerver users to use DAM solution features right from the Episerver platform. The same goes for Sitecore users with the Digizuite™ DAM for Sitecore Module. With these connectors, all of your content can live in one place and all the tools you use every day will operate as one holistic solution.
20) DAM is here to stay
With the explosion of digital and content marketing over the last decade, there has to be a method to what can easily become the madness of managing your digital assets. They say a picture is worth a thousand words, and the same goes for other complex, multi-dimensional assets.
As complex as digital marketing has become, it’s only going to take on more dimensions. So, you have to nurture all the puzzle pieces that come together to make your brand. Turn to a solutions provider like the now-20-year-old Digizuite – one that’s been doing digital asset management for longer than DAM has been an official classification of marketing technology.
Contact us today for more information (and for more reasons to make a DAM a part of your martech stack).
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